Biography
Mr. Farahat Ali has 3 years of teaching experience as a lecturer. He is doing his PhD from Institute of Communication studies, University of the Punjab, Lahore, Pakistan. Previously, he has done MPhil in research track from Institute of communication studies, University of the Punjab, Lahore, Pakistan. He received his BS (Mass Communication) degree from the Department of Mass Communication, University of Sargodha, Pakistan. He has good command on multiple softwares which includes CITAVI, Mendeley, SPSS, JAMOVI, AMOS and Smart Partial Least Square. His area of interest includes celebrity endorsement, advertising, political communication, Health Communication and Media Psychology.