Author

Jae Woo Park

Professor of Marketing - Cited by 482 - Sensory Marketing - Consumer Psychology

Biography

Jae Woo Park is Graduated from Korea University graduate school (Master of Art, majored in clinical psychology, 1996) and graduated from Catholic University of Korea graduate school (Ph.D. majored in clinical psychology, 2013). He is currently working as Assistant Professor of General Counseling Department in Korea Counseling Graduate University, Chief of Life-Long Education Center of Korea Counseling Graduate University,Chief Psychotherapist of Grace of God Counseling Center.
Title
Cited by
Year
Effects of lightness‐location congruency on consumers’ purchase decision‐making
T Sunaga, J Park, C SpencePsychology & Marketing 33 (11), 934-950, 2016201
73
2016
A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions
T Togawa, J Park, H Ishii, X DengJournal of Retailing 95 (4), 204-218, 2019201
68
2019
Tasting names: Systematic investigations of taste-speech sounds associations
K Motoki, T Saito, J Park, C Velasco, C Spence, M SugiuraFood Quality and Preference 80, 103801, 2020202
49
2020
Constructing healthy food names: On the sound symbolism of healthy food
K Motoki, J Park, A Pathak, C SpenceFood Quality and Preference 90, 104157, 2021202
35
2021
Stacking-based deep neural network: deep analytic network for pattern classification
CY Low, J Park, ABJ TeohIEEE Transactions on Cybernetics 50 (12), 5021-5034, 2019201
35
2019
Shivering for status: When cold temperatures increase product evaluation
J Park, R HadiJournal of Consumer Psychology 30 (2), 4-328, 2020202
31
2020
Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods
K Motoki, J Park, C Spence, C VelascoFood Quality and Preference 96, 104368, 2022202
27
2022
A sound brand name: The role of voiced consonants in pharmaceutical branding
J Park, K Motoki, A Pathak, C SpenceFood Quality and Preference 90, 104104, 2021202
23
2021
Consumer evaluation of healthy, unpleasant-tasting food and the post-taste effect of positive information
S Suzuki, J ParkFood Quality and Preference 66, 107-110, 202
18
2018
Periocular recognition in the wild with generalized label smoothing regularization
YG Jung, CY Low, J Park, ABJ TeohIEEE Signal Processing Letters 27, 1455-1459, 2020202
16
2020
Reactions to nonconformity imagery in advertising among Chinese and Japanese consumers: The effect of personal and national cultural tightness
N Youn, J Park, HJ EomJournal of Advertising 48 (5), 532-554, 2019201
15
2019
On the security risk of cancelable biometrics
X Dong, Z Jin, ABJ Teoh, M Tistarelli, K WongarXiv preprint arXiv:1910.07770, 2019201
11
2019
The effect of brand sound on consumers’ brand evaluation in Japan
JW Park, S OseraACR Latin American Advances, 2008200
11
2008
Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods
J Park, K Motoki, C Velasco, C SpenceFood Quality and Preference 97, 104473, 2022202
11
2022
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products
J Park, HJ Eom, C SpenceJournal of Product & Brand Management 31 (3), 469-483, 2022202
10
2022
Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation
J Park, C Spence, H Ishii, T TogawaPsychology & Marketing 38 (1), 7-20, 2021202
9
2021
The connotative meanings of sound symbolism in brand names: A conceptual framework
K Motoki, J Park, A Pathak, C SpenceJournal of Business Research 150, 365-373, 2022202
8
2022
Discriminative multi-level reconstruction under compact latent space for one-class novelty detection
J Park, YG Jung, ABJ Teoh2020 25th International Conference on Pattern Recognition (ICPR), 7095-7102, 2021202
6
2021
“Looking sharp”: Price typeface influences awareness of spending in mobile payment
J Park, C Velasco, C SpencePsychology & Marketing 39 (6), 1170-1189, 2022202
5
2022
Periocular recognition in the wild with learned label smoothing regularization
YG Jung, J Park, LCO Tiong, ABJ TeohTwelfth International Conference on Digital Image Processing (ICDIP 2020 …, 2020202
4
2020

Referred From: https://scholar.google.com/citations?user=LpIDsOwAAAAJ&hl=en

Cited by
Citations 482
h-index 11
i10-index 15
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